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&lt;p&gt;&lt;b&gt;Neue Seite&lt;/b&gt;&lt;/p&gt;&lt;div&gt;{{DISPLAYTITLE:DGB 2: Communication Media, Opinion Formation and Manipulation}}&lt;br /&gt;
← [[DGB 2. Klasse/en|Digital Literacy – Year 2]]&lt;br /&gt;
&lt;br /&gt;
Conversation, e-mail, messaging, newspapers, podcasts, television, comment sections and social media differ in speed, reach, public visibility and feedback. The chosen medium therefore influences not only how a message is transmitted but also how it can be perceived and shared.&lt;br /&gt;
&lt;br /&gt;
== Curriculum reference ==&lt;br /&gt;
&lt;br /&gt;
{| class=&amp;quot;wikitable&amp;quot;&lt;br /&gt;
! Area !! Classification&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Competence area&amp;#039;&amp;#039;&amp;#039; || Communication&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Perspectives&amp;#039;&amp;#039;&amp;#039; || Societal and interaction perspectives (G, I)&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Focus&amp;#039;&amp;#039;&amp;#039; || Communication media, opinion formation and manipulation&lt;br /&gt;
|-&lt;br /&gt;
| &amp;#039;&amp;#039;&amp;#039;Competence&amp;#039;&amp;#039;&amp;#039; || Compare communication media by function and effect, recognise influences on the immediate environment and analyse strategies of opinion formation and possible manipulation.&lt;br /&gt;
|}&lt;br /&gt;
&lt;br /&gt;
== Learning objectives ==&lt;br /&gt;
&lt;br /&gt;
Students can:&lt;br /&gt;
&lt;br /&gt;
* distinguish personal, public, mass-media and digitally networked communication;&lt;br /&gt;
* name synchronous and asynchronous forms of communication;&lt;br /&gt;
* classify text, image, audio and video as different communication forms;&lt;br /&gt;
* compare reach, speed, feedback and public visibility across media;&lt;br /&gt;
* classify e-mail, messenger, forum, comment section, podcast, newspaper and social media appropriately;&lt;br /&gt;
* explain how selection, order and repetition can direct attention;&lt;br /&gt;
* recognise opinion formation through wording, image selection and exaggeration;&lt;br /&gt;
* name strategies such as omission, emotionalisation and misleading simplification;&lt;br /&gt;
* discuss legitimate persuasion and misleading manipulation using examples;&lt;br /&gt;
* reflect on communication in class chats and social networks;&lt;br /&gt;
* communicate respectfully, clearly and appropriately for the audience.&lt;br /&gt;
&lt;br /&gt;
== Learning content ==&lt;br /&gt;
&lt;br /&gt;
=== Comparing communication media ===&lt;br /&gt;
&lt;br /&gt;
A face-to-face conversation allows immediate questions and includes tone and body language. E-mail is asynchronous, traceable and suitable for longer structured messages. Messaging is fast and informal but short messages may be misunderstood more easily. Mass media can reach very large audiences, while group communication is more limited.&lt;br /&gt;
&lt;br /&gt;
=== E-mail as a communication medium ===&lt;br /&gt;
&lt;br /&gt;
A good e-mail uses a meaningful subject, appropriate greeting, clear message and sign-off. Attachments should be necessary and correctly selected. ‘Reply all’ should only be used when everyone needs the reply. To identifies the main recipients; CC makes additional recipients visible; BCC hides their addresses from the other recipients.&lt;br /&gt;
&lt;br /&gt;
=== Media set priorities ===&lt;br /&gt;
&lt;br /&gt;
No contribution can show every fact at once. Selection and order influence what appears important. Headline, image, opening statement and repetition can direct attention. This is a normal feature of communication, but it becomes problematic when important information is deliberately omitted or relationships are presented misleadingly.&lt;br /&gt;
&lt;br /&gt;
=== Opinion formation ===&lt;br /&gt;
&lt;br /&gt;
People form opinions from experience, conversations, news, social groups and media. Media can make topics visible, supply arguments and strengthen emotional reactions. Influence on opinion is not automatically manipulation; the key questions are whether information is traceable, varied and fairly presented.&lt;br /&gt;
&lt;br /&gt;
=== Manipulation strategies ===&lt;br /&gt;
&lt;br /&gt;
Problematic strategies can include omission, extreme exaggeration, emotionalisation, repetition, misleading images, false either-or choices and one-sided presentation. Useful questions are: What is missing? Who is not heard? Does the image fit the content? Are claims supported?&lt;br /&gt;
&lt;br /&gt;
=== Class chats and social networks ===&lt;br /&gt;
&lt;br /&gt;
Digital group communication helps organisation and exchange, but information overload, group pressure, misunderstandings and exclusion can occur. Many similar comments may make a view appear more widespread than it actually is. Clear rules, factual language and deliberate pauses can improve communication.&lt;br /&gt;
&lt;br /&gt;
=== Medium and effect ===&lt;br /&gt;
&lt;br /&gt;
The same message works differently in a conversation, e-mail, public post or video. Reach, tone, permanence and speed of reaction change the situation. Communication competence therefore includes choosing a suitable medium.&lt;br /&gt;
&lt;br /&gt;
== Classroom activities ==&lt;br /&gt;
&lt;br /&gt;
=== Sort and compare communication media ===&lt;br /&gt;
&lt;br /&gt;
Compare conversation, e-mail, messaging, newspaper, podcast and social media by reach, speed, public visibility and feedback.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; A comparison grid.&lt;br /&gt;
&lt;br /&gt;
=== Investigate your own media use ===&lt;br /&gt;
&lt;br /&gt;
Record only which medium you used for which purpose for a week; do not record private content.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; A data-minimising reflection.&lt;br /&gt;
&lt;br /&gt;
=== Identify effects on everyday life and society ===&lt;br /&gt;
&lt;br /&gt;
Name two positive changes and two possible problems caused by digital communication media.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; A multi-perspective overview.&lt;br /&gt;
&lt;br /&gt;
=== Analyse opinion formation ===&lt;br /&gt;
&lt;br /&gt;
Compare several contributions on the same topic and mark headline, images, wording, order and sources.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; A reasoned media analysis.&lt;br /&gt;
&lt;br /&gt;
=== Recognise manipulation strategies ===&lt;br /&gt;
&lt;br /&gt;
Assign omission, exaggeration, emotionalisation, repetition and image steering to prepared examples.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; A criteria list for manipulation patterns.&lt;br /&gt;
&lt;br /&gt;
=== Recreate communication situations ===&lt;br /&gt;
&lt;br /&gt;
Write the same invitation as a conversation, e-mail, chat message and public post and compare tone and risk.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; Situation-appropriate versions.&lt;br /&gt;
&lt;br /&gt;
=== Reflect on a class chat ===&lt;br /&gt;
&lt;br /&gt;
Use fictional chat histories to identify misunderstandings, overload and group pressure and write practical rules.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; A class-chat rule set.&lt;br /&gt;
&lt;br /&gt;
=== Experience media effects by redesigning ===&lt;br /&gt;
&lt;br /&gt;
Create a factual and a strongly emotionalised version of the same neutral message and mark the changes.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; Awareness of design and effect.&lt;br /&gt;
&lt;br /&gt;
=== Discuss responsibility and influence ===&lt;br /&gt;
&lt;br /&gt;
Discuss responsibilities of producers, platforms and users for a fair information environment.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; Reasoned role perspectives.&lt;br /&gt;
&lt;br /&gt;
=== Create a checking routine ===&lt;br /&gt;
&lt;br /&gt;
Write five questions to ask when a contribution is highly emotional or one-sided.&lt;br /&gt;
&lt;br /&gt;
&amp;#039;&amp;#039;&amp;#039;Expected outcome:&amp;#039;&amp;#039;&amp;#039; A practical media-check card.&lt;br /&gt;
&lt;br /&gt;
== Self-check ==&lt;br /&gt;
&lt;br /&gt;
* I can compare communication media by their characteristics.&lt;br /&gt;
* I can write an appropriate e-mail and explain To, CC and BCC.&lt;br /&gt;
* I recognise how selection and design influence opinion formation.&lt;br /&gt;
* I can name typical manipulation strategies.&lt;br /&gt;
* I can choose a suitable communication medium for a situation.&lt;br /&gt;
* I reflect on group communication and avoid unnecessary sharing.&lt;br /&gt;
&lt;br /&gt;
== See also ==&lt;br /&gt;
&lt;br /&gt;
* [[DGB 2: Medienproduktion und Medienkonsum/en|Media Production and Interests]]&lt;br /&gt;
* [[DGB 2: Social Media/en|Social Media]]&lt;br /&gt;
* [[DGB 2: Digitale Beteiligung/en|Digital Participation]]&lt;br /&gt;
&lt;br /&gt;
[[Kategorie:Digitale Grundbildung]]&lt;br /&gt;
[[Kategorie:DGB 2]]&lt;/div&gt;</summary>
		<author><name>Administrator</name></author>
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