Administrator: Add English DGB 3 translation

2026-09-11T17:50:47Z

Add English DGB 3 translation

Neue Seite

{{DISPLAYTITLE:DGB 3: Media Use and Personalisation}}
← [[DGB 3. Klasse/en|Digital Literacy – Year 3]]

Media use has shifted from fixed schedules and a limited number of channels towards on-demand, mobile and highly personalised services. Recommendation systems, user data and platform design can make content easier to find, but they can also influence attention, privacy, self-determination and the diversity of information people encounter.

== Curriculum reference ==

{| class="wikitable"
! Area !! Classification
|-
| '''Competence area''' || Orientation
|-
| '''Perspectives''' || G, I
|-
| '''Focus''' || Changes in media use and personalised media use
|-
| '''Competence''' || Describe changes in media-use behaviour and analyse opportunities and risks of personalised media use.
|}

== Learning objectives ==

Students can:

* describe the shift from scheduled media to digital and on-demand media;
* distinguish active and passive forms of media use;
* explain personalisation through usage data and algorithms;
* name opportunities offered by personalised media services;
* recognise risks to privacy and self-determination;
* explain filter bubbles and echo chambers as possible effects;
* distinguish personalised advertising from editorial and user-generated content;
* reflect on their own media routines without disclosing private content.

== Learning content ==

=== Changes in media-use behaviour ===

Media can now be used across devices, places and times. Streaming, short video, podcasts, gaming and social platforms have changed both the range of available content and expectations about immediacy.

=== Personalisation as a principle ===

Platforms may use search history, viewing behaviour, interactions, language, location or account information to select and order content. The resulting feed is therefore not a neutral or complete picture of what is available.

=== Opportunities of personalisation ===

Recommendations can reduce search effort, help users discover relevant content and adapt services to interests or accessibility needs. Personalisation can be convenient when users understand and can influence it.

=== Privacy and self-determination ===

Personalisation often depends on collecting and analysing data. Users should distinguish necessary service data from optional tracking and should know that privacy settings can affect how much information is used.

=== Opinion formation, filter bubbles and social perception ===

Repeatedly seeing similar content can influence what appears normal, important or widely accepted. This does not mean everyone is trapped in a filter bubble, but deliberate source diversity remains important.

=== Changes in young people's everyday life ===

Media accompanies communication, learning, entertainment and identity. Notifications, autoplay and recommendations can blur the boundaries between planned and unplanned use.

=== Conscious media use ===

A reflective approach includes purposeful choice, checking recommendations, varying sources, controlling notifications and noticing when a platform rather than the user is setting the next action.

== Classroom activities ==

=== Compare media routines across time ===

Compare a media day today with a media day before smartphones and streaming.

'''Expected outcome:''' A change-over-time table.

=== Investigate personalisation in a feed ===

Use prepared screenshots or a simulated feed to identify signals of recommendation and personalisation.

'''Expected outcome:''' A feature analysis.

=== Weigh opportunities and risks ===

Create a balanced comparison of convenience, relevance, privacy and diversity.

'''Expected outcome:''' A pros-and-cons matrix.

=== Document a media week ===

Record categories, duration and purpose without private content and identify patterns.

'''Expected outcome:''' A data-minimising media-use reflection.

=== Trace a possible filter bubble ===

Model how repeated choices could narrow recommendations over time.

'''Expected outcome:''' A simple recommendation chain.

=== Analyse advertising and interests ===

Identify commercial content and discuss how personalisation may influence advertising.

'''Expected outcome:''' An advertising analysis.

=== Discuss stakeholder perspectives ===

Compare the interests of users, creators, advertisers and platforms.

'''Expected outcome:''' A stakeholder map.

=== Develop self-directed strategies ===

Design settings and habits that increase control over recommendations and attention.

'''Expected outcome:''' A practical strategy list.

=== Reflect on the role of choice ===

Write how personal decisions and platform design interact in media use.

'''Expected outcome:''' A short reflection.

== Self-check ==

* I can describe how media use has changed.
* I can explain personalisation in basic terms.
* I can name both benefits and risks of personalised media.
* I can distinguish recommendation from independent source evaluation.
* I can reflect on attention, privacy and source diversity.
* I can develop practical strategies for more self-directed use.

== See also ==

* [[DGB 3: Personalisierte Suchroutinen/en|Personalised Search Routines]]
* [[DGB 3: Digitale Identitaet und Reputation/en|Digital Identity and Reputation]]
* [[DGB 3: Medienkulturen und Darstellungsformen/en|Media Cultures and Forms of Representation]]

[[Kategorie:Digitale Grundbildung]]
[[Kategorie:DGB 3]]

DGB 3: Mediennutzung und Personalisierung/en - Versionsgeschichte

Administrator: Add English DGB 3 translation